Magazine Analysis- Vibe

Inside

This weeks issue of VIBE contains 121 pages in which 61 of those are adverts (just over 50%). These advertisements can be categorized into types; cars, music gigs, drinks, cosmetics, technology and fashion.

Furthermore, the article topics consist of many interviews with urban music artists, facts and news stories about famous celebrities interested and involved in urban music, and also articles about latest technology. There are 31 double page spreads all but these categories.

For example this double page spread is about Ushers rise and fall of his life. There are similar stores to this every issue. There are also not many advertorials in the magazine.

This magazine achieves a unified house style by continuously using rather colloquial language throughout the entire magazine. This is used to create a sense that the magazine is almost talking to the reader, thus articles are seen as being interesting for the targeted age to read, unlike a complex articles that can be seen as being more of a boring chore to read rather than a relaxing and enjoyable. Furthermore, the same layout is continuously published consisting of boxes for interviews with pictures organised in columns. Where as, within stories of music celebrities, only small amounts of large pictures are used taking up a large majority of the pages.

The text is always laid out always three columns of writing.

Similarly, the font is the same throughout the whole magazine and colours differ as well. This house style is appropriate to the target audience as it is laid out in a relaxed and easy going manner. The continuous house style also creates a rhythm coordinating with the title and the target market of urban music fans.