The title of the magazine is ‘NME’ which stands for ‘New Musical Express.’ This connotes the content in the magazine, which is all about new music. Therefore, the audience know the information in the magazine, which can appeal to them. The short abbreviation of title ‘NME’ is short and sharp, which can easily be remembered publishing the magazine and making a big name for itself despite the short title. This remembrance is reinforced by the bold capital letters that stand out. The title/logo is written in a simple way which is very basic and matches the simple short title.
Furthermore, the white title also contrasts the red and blue background making it stand out as fully as possible. However, there is not a strapline, most likely due to fact that NME are already abbreviations of the content of the magazine.
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