Magazine Analysis-NME

Inside:

There are 66 pages in the NME in which 18 of them are adverts (27%), however, there are continuously adverts throughout the entire magazine covering up to half a page. There are a range of types of advertisement which consist of mainly music gigs, electricals involved with music such as headphones, and clothes.

Furthermore article topics in the magazine consist of ‘NME tours,’ stories and exclusive interviews of music artists and groups, and reviews of music. There are 15 double page spreads all about these topics. There also doesn’t appear to be any advertorials

NME achieves a unified house style by continuously using very chatty and informal language. This is done to sound as if the magazine is communicating with the reader in person as if someone was actually talking to them. This is appropriate to the target audience because most 17-30 year olds prefer to read as if they were being speaking to by their friends. Therefore, it is written this way so the reader is more likely to read and find out all about the gossip in music and buy the next weeks issue. Furthermore, NME has a unified house style by splitting text into three columns on every page. Black lines are sometimes used to do this. Similarly the font and font size is continuous throughout the whole magazine other than sub subtitles and titles of the articles.