About the Magazine
The magazine VIBE was launched in 1993 by Quincy Jones in partnership with Time Inc. Time Inc Time Inc is one of the largest content companies in the world which produces a huge wide range popular magazines and websites such as ‘EW.com’ (entertainment weekly). The VIBE lifestyle network represents over 25 websites and reaches over 19 million unique users per month. According to their website the target market is aimed at 18-34 year olds interested in urban music, entertainment, culture and celebrity lifestyle. In addition according to VIBE headquarters the median reading age is 28 with 67% of the sales going to men and 27% to women. (http://www.linkedin.com/companies/vibe-magazine)
The magazines cost £3.95 per issue and its circulation is approximately 800,000 copies a year.
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