Friday, 17 December 2010

Choosing a Cover Lines and Title and Cover lines


To match the picture on the front cover, I had to choose a font to correspond with it. Consequently, according to the title URBAN and the baseball jacket my model is wearing, I had to pick a 'OLD SCHOOL' type of font.

The fonts I strongly considered are on the left hand side.

The decisions I made were:

-TITLE- 2nd one down
-COVER LINES- 1st, 3rd and 4th URBAN down the list.



Chosen Photo

This my chosen photo to put on the front cover of my magazine.

This is because as I showed earlier in my research, URBAN music originated from African Americans, so Chima is a perfect representative for this genre of music.

He is dressed up wearing URBAN like clothing and is looking into the camera catching the readers attention .i.e. making eye contact with the viewer. This contact is also reinforced with the fact that he is pointing towards his eyes exemplifying the eye contact attracting the readers attention.

Planning of Front Cover

I have used photoshop to plan the front cover of my magazine.

I shall stick by this unless any changes need to happen.

It is a simple design but works effectively representing URBAN music.

Thursday, 16 December 2010

Colour Scheme

COLOUR SCHEME

The colour scheme I have decided to do for the front cover of my magazine is RED, BLACK, and WHITE.

These contrast nicely with each other making different parts of the magazine stand out. Incidentally, there will be no information o cover lines on the front cover that will go unseen.

Monday, 13 December 2010

Facts About Urban Music

URBAN MUSIC consists of many different categorises, however the main one is R&B MUSIC, which I will include in my magazine to appeal to my target audience. c

R&B stands for Rhythm and blues music.

History:

Rhythm & blues music was one of the most popular genres of music in the African-American community from the 1940s to the 1960s. This was because of the huge job growth that took place during World War II, a younger black audience rapidly moved from rural towns to urban communities. In 1949, Billboard magazine renamed its "race records" chart to "rhythm and blues," as the social and economic landscape began to change for African-Americans. From then on, this music continued to develop into one of the most largest music industries in the world. However, URBAN music we have to day differs from the original in many ways. The modern day music has a much more upbeat rhythm including mixtures of singing and rapping within

the same song, where as originally, URBAN music mainly consisted of music genres such as REGGAE.

Consequently,

R&B music broke away from the more traditional "big band formula" of earlier years, and

R&B artists began performing in small, musical combos. The music tended to emphasize blues-style vocals and song structures. Like in the bands of the big band era, saxophone and piano were still present, but electric guitar and bass started to add a different power and electricity to the music, which translated well to radio and jukebox play.

UK Tribes Research


UK TRIBES believe URBAN music is the most pervasive and influential genre in popular music, topping the charts around the world and sound-tracking the lives of many different Tribes. Members of the URBAN segment are therefore very close to one of the biggest cultural signifiers in the youth market


URBAN music artists include in KANYE WEST, BEYONCE and RHIANNA


Thursday, 2 December 2010

Photos for my Magazine




























































































































After taking numerous photos for my magazine, these few are of the best quality and appeal most to the target market.

Title of Magazine and Target Audience

TITLE OF MY MAGAZINE

The title of my magazine will be 'URBAN,' thus the theme will be urban music. Initially, the title ideas I came up with were VINTAGE, OLD SCHOOL, OLD SKOOL, URBAN, and UP-BEAT, however, after researching into the most popular and suited name URBAN received most votes.

My market research consisted of a survey for 37 people to fill out in which most name appeals to them for URBAN music. My findings were:
URBAN- 28 votes (76% of votes)
VINTAGE- 5 votes (13% of votes)
OLD SKOOL- 4 votes (11% of votes)
OLD SCHOOL- 0 votes (0% of votes)
UP-BEAT- 0 votes (0% of votes)
My market research consisted of approximately 90% people enthusiastic about URBAN music, of mixed ranges from 14-32. Coincidently, my target market will be male aged 16-32.

This is a picture of participants completing the survey.